35. Ella

This week on Erie's Front Row, Jordan is joined by Drew Watkins and Kevin Mallory, the founders of Ella. Ella is an Erie-based startup building a collaborative workbench to allow trusted advisors to "go from intake to insight in a fraction of the time" while assisting their clients in the business transition process. Ella was an observer in the 2025 cohort of the FIRE Accelerator presented by Erie Insurance and ValueMomentum.